Welcome!
I'm Jason Vuong, a Staff FE Engineer with a passion for CODE and UX. Over the past 10 years, I’ve guided projects from concept to delivery at organizations ranging from startups (Arena.io) to Fortune 100 (Nike). Currently, I’m dedicated to driving subscription growth at The Washington Post.Staff Software Engineer (FE)
- Lead team of five in transforming The Washington Post’s comment platform into “Conversations”, an AI-integrated, interactive experience designed to foster higher-quality and more thoughtful discussions. Achieved a significant milestone with more than double the views per user within the first week of launch. Utilized cutting-edge tech stack including React Relay, GraphQL, and MongoDB.
- Spearheaded the development of internal tools like "Offer Builder," transforming a proof-of-concept into an easy-to-use WYSIWYG marketing tool that enables rapid creation and customization of localized currency, multi-variant product pages, significantly reducing time-to-market and enhancing scalability.
- Led the front-end development of a seamless checkout experience, integrating multiple payment gateways (Braintree, PayPal, Amazon Pay, Apple Pay), resulting in improved payment workflows and increased conversion rates.
- Managed the front-end team to launch A/B tests, promotional campaigns, and product features across site, paywalls, checkout, and onboarding, enhancing user experience and boosting conversion.
Conversations
AI Prompt help direct the conversation and give subscribers a thought starter for where to begin.AI Summarization helps readers catch up quickly on the conversation that is taking place, making it easier to dive in.
Offer Builder
Situation
The marketing, product, and design teams at The Washington Post encountered significant inefficiencies in the workflow for creating Product Pages for subscription campaigns. The linear process—Product defining the sale, Design creating the visuals, Engineering implementing, Design conducting VQA, and Engineering resolving issues—was heavily reliant on engineering resources. This dependency, coupled with repeated back-and-forth between Engineering and Design, resulted in delays, design inconsistencies, and increased un-ticketed engineering work.
Task
Develop a user-friendly tool that “Offer Builder,” that empowers marketing teams to independently create and customize campaigns. The tool needed to enable real-time visuals, reduce engineering dependencies, and improve workflows for product, design, and engineering teams.
Action
- I initiated this project as a personal weekend endeavor to explore new technologies while solving a real-world project. Starting with a real-time, WYSIWYG prototype, I presented it to Product, Design, and Engineering teams, receiving enthusiastic support.
- Took the lead in developing a robust WYSIWYG editing system, enabling real-time content customization and live previews, significantly reducing reliance on engineering for updates and modifications.
- Ensured strict adherence to the design system, fostering consistency across product pages.
- Optimized the tool’s infrastructure to support “Static Site Generation,” improving page performance and scalability.
- Partnered closely with stakeholders in marketing, product, and engineering to align the tool’s capabilities with user needs and strategic business objectives.
Result
Improved Workflow: Empowered marketing teams to independently create and launch campaigns, reducing setup time and engineering workload.
Performance Gains: Achieved significant improvements in key web performance metrics:
- Largest Contentful Paint (LCP) improved by **53%**.
- First Input Delay (FID) improved by **19%**.
- Cumulative Layout Shift (CLS) improved by **90%**.
Checkout
As the Convert team lead, I took ownership of the acquisition applications and led several major releases for the Convert team, including migration to BrainTree payment service, ReactJS migration, express checkout, international currency rollout, A/B testing, etc.
Senior Front End Developer
- Led front-end development of responsive, cross-browser compatible web apps leveraging technologies such as React, AngularJS, Drupal, SCSS/LESS, jQuery, Grunt, Karma, Jasmine, Protractor, Mercurial, and vanilla JavaScript, in an agile development process.
- Championed the adoption of modern front-end technologies, including Single Page Applications (SPAs), Responsive Web Design, ES6, and maintainable CSS style guides, to enhance both development efficiency and user experience.
- Design and prototype user experiences in collaboration with Product managers.
Ad Server
SB's Voodoo Ad Server is an internal tool for managing ad campaigns in SmartBrief newsletters. I collaborated with product marketing to design and lead a small team to build the FE as a SPA using AngularJS.
Marketing Sites
Reporting site for SmartBrief partners.
SmartBrief Sites
Proof of concept using React Native to create SmartBrief app on iOS and Android. This app connects to existing production API's to retrieve SmartBrief news stories, and links to live external news sites.
UI Engineer (Contract)
- Re-platformed Nike eCommerce site from flash into Webby award-winning, international, multilingual eCommerce website using Web 2.0 techniques including AJAX, SCSS, and responsive web design.
- Led front-end development for mobile checkout, significantly enhancing user engagement and checkout efficiency by optimizing page load times and reducing friction in the user flow.
- Created reusable, modular front-end components for Nike-owned brands like Umbro, Cole Haan, and Converse, driving design consistency and scalability across multiple platforms.
Nike store
To deliver a single experience across all browsers, old (IE7-IE9), modern, and mobile, a combination of JS and CSS was used to achieve responsive layouts.
Checkout
Modular Components
Component are modular and used across all Nike brand websites, including Colehaan (later sold), Converse, Umbro, etc.
Front End Developer
- Designed and developed front-end interfaces for a cloud-based human resources platform, utilizing HTML, JavaScript, and CSS to build dynamic, data-driven experiences.
- Created automated front-end tests using Selenium, improving testing efficiency and ensuring robust software quality.